CONOR McGREGOR was pleased to hear that on a per-minute basis, he actually outearned every other sporting superstar over a 12-month period.
Research by sports betting company OLBG calculated that The Notorious made $33 million for five minutes of competitive action between March 2021-May 2022.
And even though his one outing over that 12-month stretch was a devastating loss to Dustin Poirier where he broke his leg, McGregor still put a positive slant on it.
He did this by pointing to how insanely profitable he is compared to other figures at the top of their sports.
To put that $33m figure into further perspective, that rate works out at $6.6m for every minute he spends in the octagon.
That means it only took nine seconds for him to bank $1m from the rubber match with his old foe.
Depressingly, YouTuber-turned-boxer Jake Paul came in third overall in a show of how marketability trumps merit in the modern sporting landscape.
The highest earning soccer player per minute is Neymar who earns $30,069 per minute and takes only 33 minutes, 15 seconds of action to earn $1m.
Meanwhile the highest earning basketball player per minute is Klay Thompson who earns $40,383 per minute and takes only 24 minutes, 46 seconds of action to earn $1m.
Neither McGregor nor Poirier has ruled out a fourth fight between them whenever the Crumlin native makes his return to the UFC.
However, if it were to materialise it would have to take place at a heavier weight class than any of their previous clashes in welterweight (170lbs/77kgs).
That’s because McGregor has bulked up during his time away from the fight game to the point that he’s essentially written off competing at lightweight (155lbs/70kgs) again never mind their first encounter at featherweight (145lbs/65kgs).